About Us

At Trib3s, we passionately believe in the transformative power of digital communities in our society. Whatever we do, we approach it with a collaborative mindset that reflects how people act and interact in a connected world.

Our understanding of communities and their behavior is rooted in the theory of complex systems. Our expertise in the functioning of nonlinear systems provides us with a science-based perspective on the dynamics triggered by connected individuals within society, empowering us to adopt a unique approach in supporting our clients on their journey into the future.

Trib3s emerged from smly, one of the first social media agencies in Switzerland, serving long-term clients such as Swiss International Airlines, Switzerland Tourism, Swiss Post, Miele, and Coop. Building on this rich legacy, we continue to innovate and are now venturing into the Web3 space, unlocking exciting new possibilities for communities and making them an evenmore powerful force in society.

Sarah Nuenlist is a pioneering force in digital communications and social media, with a rich background in both corporate and entrepreneurial roles. She co-founded the social media aggregator and software platform contentfry and was responsible for the establishment of the company.


Before her venture into contentfry, Sarah made a significant impact at Swiss Post. As the organization's first Community Manager and later Head of Digital Communications, she led its entry into the era of social media. Over her seven-year tenure, Sarah was responsible for both the strategic and operational activities related to the corporation's social and digital initiatives, steadily advancing its digital transformation and growth.


Sarah is a passionate advocate for the transformative power of digital communities. She continually drives innovation in the realm of digital society and is dedicated to creating a positive impact for change.

Sarah Nünlist

Marc Leuzinger is a trailblazer in digital communication, having founded SMLY, one of the first social media agencies in Switzerland. Known for its strong focus on participation and community, SMLY has won numerous national and international awards for its work. Marc also co-founded contentfry, a spin-off from SMLY, designed to further support their clients' needs.


Marc's strategic and operational expertise at SMLY led to the initial development of what would become the Trib3s framework for digital transformation, empowering organizations to navigate the complexities of the digital world with agility and effectiveness.


Originally, Marc studied mathematics and biochemistry, specializing in complex, nonlinear systems. His passion for this scientific field endures, and he leverages his knowledge to craft impactful strategies and lead transformative initiatives within the digital society.

Marc Leuzinger

Güvener Gökce is a software developer and the founder of the development studio Figurava. His exceptionally broad skill set encompasses frontend and backend development, along with a keen eye for UX design. As a full-stack developer and data enthusiast, he dedicates much of his time to structuring, analyzing, and visualizing various types of data.


Güvener has developed many cutting-edge technical solutions for SMLY clients, providing them with innovative solutions and surprising marketing campaigns. As Co-Founder and Development Lead at contentfry, he oversees the entire technical development process, steadily advancing the platform. Güvener's software studio continues to be a hub of technological advancement, turning the ideas and strategies coming out of the Trib3s Think Tank into groundbreaking software solutions.


Güvener Gökce

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Ready to take the next step in your digital transformation journey? Reach out to us today, and let's explore how we can collaborate to achieve your goals.