In this keynote, we explore how digital communities are profoundly reshaping our society and influencing your organization, offering valuable insights on how to navigate, engage with, and thrive within the fluid networks and evolving movements that define today’s world.

This keynote delves into why understanding the dynamics of digital communities is essential for crafting marketing that genuinely resonates.By uncovering the core values driving these communities and movements, brands can anticipate behaviors, align with the right audiences, and develop impactful engagement strategies.

This keynote emphasizes the crucial role of understanding community values to design effective DAOs. By identifying the core human values and dynamics driving members within your DAO, you can align its structure, governance, and token design with community identity and motivations. Discover how understanding and anticipating community behavior can drive the success of your DAO.

In this workshop, we’ll guide you through the essentials of organizing and structuring teams for agility and creativity. Learn to use tools like the Context Map to co-create ideas and explore new opportunities, and the Experience Map to develop actionable strategies for embracing them.

Discover what it takes to build decentralized and collaborative teams within your organization. This session explores how values, culture, and purpose shape effective leadership and teamwork. We’ll introduce processes and models that facilitate collaboration, empowering teams to take ownership and make critical decisions independently.

In this workshop, we introduce our tools—the Community Value Model and Context Map—to identify relevant communities for collaboration. You’ll learn to analyze community characteristics and behaviors, developing strategies to successfully engage with them.

Address and resolve organizational tensions with our comprehensive workshop. We’ll introduce tools like the Community Value Model to help you understand the underlying human values and how they influence dynamics within your organization. Explore how adjusting governance and organizational structures can alleviate tensions and build teams capable of proactively identifying and solving issues.

Successful storytelling and content marketing require a deep understanding of the different channels, platforms, and tools in order to use them effectively. This is exactly where the CAS Brand Journalism & Corporate Storytelling program comes in. In practice-oriented teaching modules, you will learn how to develop content strategies for your organization and deepen your knowledge of creating multimedia formats. In short, you will expand your skills needed in your professional day-to-day work as a communications expert in the field of corporate media and brand communication.