Sarah Nünlist

Sarah Nünlist has shaped the digital transformation from two perspectives: as a strategic pioneer inside a major corporation and as a tech entrepreneur. As Head of Digital Communications she led Swiss Post into the era of social media and decisively advanced the digital transformation of communications at the Post. Out of her passion for innovation, Sarah then co-founded the SaaS platform contentfry together with Marc and Güvener, taking on responsibility for building and leading the company.

As co-author of the theory of digital society, Sarah combines theoretical depth with a consistently operational mindset. At TRIB3S she bridges strategic analysis and practical implementation — with a fine sense for what is theoretically possible and realistically achievable. She regularly shares her thinking in keynotes that make complex future-facing topics tangible and navigable.

She is driven by the design space that the new opens up. She uses it to develop products and models that move us forward: as organisations, as individuals, and as a society.