Keynotes and Impulses Understanding the epochal shift of the Digital Society. Impulses and interactive formats for future-ready leadership.
Decoding the epochal shift
A shift in media is a shift in society. The establishment of the digital medium fundamentally changes how communication works, how decisions are made and how social systems stabilise. In their keynotes and impulses, Marc Leuzinger and Sarah Nünlist bring the core insights of their Theory of the Digital Society into practice.
Our impulse talks and interactive workshops make the systemic connections of this shift tangible. Leaders and shapers gain a new perspective on dynamics in their working day that were previously felt but hard to explain.
From impulse to impact: what your audience takes away
Our systemic impulse lastingly widens the horizon of observation. Whether in a concise stage format or an in-depth day-long workshop, participants gain a new perspective and a mental tool that reaches far beyond the day.
A new understanding of systemic logic
The Digital Society follows structural laws that differ fundamentally from the previous era. Your audience gains a deep understanding of this evolutionary shift and its immediate effects on the current questions facing companies and non-profit organisations.
An aha moment
Complex systems theory is translated into practice. Using familiar examples, we uncover the invisible patterns and communicative dynamics that drive modern systems. Familiar situations in your own environment suddenly become readable in a new way.
A lasting shift in perspective
The systemic lens stays with you after the event. Your audience takes away a mental tool for viewing resistance, silo-building or failed initiatives from a changed perspective — a lasting shift in perspective that opens up new room for action where there were blockages before.
Thematic focuses and proven formats
Every impulse is based on our systems-theory approach and is aligned precisely to the specific context of your event. Three central thematic focuses have established themselves in practice. Clicking a topic takes you straight to its detailed content, format options and prices.
Society & Impact
Impact in a society reinventing itself
What does impact mean when we no longer form a shared whole? The impulse shows how organisations turn impact from a normative goal into a genuine strategic resource.
Public Sphere & Politics
The public sphere in the digital age: the end of consensus?
How do power and social cohesion change when digital media fundamentally rebuild the architecture of our democracy? The impulse offers a sharpened view of the dynamics of an entirely re-formed public sphere.
Organisation & Leadership
The blocked organisation: leadership in systemic conflict
Why initiatives stall and projects block: the impulse decodes how the epochal shift shapes employees' behaviour in organisations, and shows how leaders can regain their capacity to steer.
The speakers: Sarah Nünlist & Marc Leuzinger
Marc Leuzinger and Sarah Nünlist are the authors of the Theory of the Digital Society and the strategy duo behind TRIB3S. They combine the intellectual depth of their systems-theory approach with the real challenges of modern leadership. With their approachable, inspiring manner they translate complex dynamics into compelling narratives that stick. Depending on the format and objective, the two appear as a well-rehearsed duo or as individual speakers.
You'll find selected references directly in our FAQs, or we're happy to provide them on request.
She is driven by the design space that the new opens up — using it to develop products and models that genuinely move us forward as a society.
Sarah Nünlist
In the logic of complex systems Marc finds the foundation for intelligent strategy. His goal is to give organizations a coherent core for a networked world.
Marc Leuzinger
Bring orientation to your stage
Let's talk about how we can set the right systemic impulse for your conference or congress.
Frequently asked questions about keynotes & impulse formats
What organisers ask us before booking a keynote.
What formats and events can Marc Leuzinger and Sarah Nünlist be booked for?
The spectrum ranges from keynotes and impulse talks at public conferences through to strategic input at closed leadership meetings or retreats. The talks can be flexibly adapted in length, from a concise 20-minute impulse to a full-evening talk with a discussion round afterwards.
Is the systems-theory content also understandable for a broader audience?
Absolutely. Our theory of the Digital Society provides the systems-theory foundation, but on stage we consistently translate these concepts into everyday practice. We avoid academic jargon and work instead with clear narratives, concrete examples and an approachable tone that engages the audience directly.
How strongly is the impulse adapted to the specific context?
Every keynote is rooted in the fundamental insights of the theory of the Digital Society, but can be geared toward an explicit theme. Beforehand a detailed briefing conversation takes place to analyse the specific questions of your organisation or the core motto of your event. The focus is calibrated precisely so that the systemic examples touch your audience's reality directly.
Where have the impulses already been delivered successfully?
Our keynotes and interactive impulse formats have proven themselves in both politics and business. References include renowned events such as the national CNO Panel or the international CV Summit, closed internal leadership retreats of companies and political bodies (parliamentary-group and party meetings), as well as academic events such as The European DAO Workshop. On request we are happy to send you specific references.
Do you always appear as a duo, or can you be booked individually?
We adapt entirely to the format and dynamic of your event. Depending on the availability, scope and focus of the event, we can be booked as a well-rehearsed duo or as individual speakers for specific thematic focuses.
In which languages can the keynotes & impulses be booked?
We offer all formats bilingually. They can be held flexibly in (Swiss) German or English, as can any Q&A sessions or subsequent panel discussions.
The theory to read up on
The systemic insights from our keynotes will soon be available in print. Our forthcoming book delivers the full theoretical foundation to the mechanisms of the Digital Society.
Leave your email address and we'll let you know when it is published.
